
Description:
Editorial Reviews
Review
"…innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of "Like", an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The Economist
"… a stimulating inquiry into the creation and consequences of the "like" button…. thought-provoking." — Publisher's Weekly
Advance Praise for Like:
"This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day." — Biz Stone, cofounder, Twitter
"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species." — Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge
"If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!" — Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage
"Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?" — Niels Lunde, Editor in Chief, Dagbladet Børsen
"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media." — Anna Lembke, MD, New York Times bestselling author, Dopamine Nation
"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society." — Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI
"Innovation in technology is by no means orderly, planned, and predictable. A riveting tale." — W. Brian Arthur, author, The Nature of Technology
"Like, WOW!" — Paul Buchheit, creator, Gmail; cofounder, FriendFeed
About the Author
Martin Reeves is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of Your Strategy Needs a Strategy and The Imagination Machine. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. Bob Goodson is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.
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Like: The Button That Changed the World
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Visit the Harvard Business Review Press Store
Like: The Button That Changed the World

QAR12459
Quantity:
Order today to get by 7-14 business days
Delivery fee of QAR 20. Free for orders above QAR 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Editorial Reviews
Review
"…innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of "Like", an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The Economist
"… a stimulating inquiry into the creation and consequences of the "like" button…. thought-provoking." — Publisher's Weekly
Advance Praise for Like:
"This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day." — Biz Stone, cofounder, Twitter
"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species." — Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge
"If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!" — Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage
"Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?" — Niels Lunde, Editor in Chief, Dagbladet Børsen
"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media." — Anna Lembke, MD, New York Times bestselling author, Dopamine Nation
"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society." — Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI
"Innovation in technology is by no means orderly, planned, and predictable. A riveting tale." — W. Brian Arthur, author, The Nature of Technology
"Like, WOW!" — Paul Buchheit, creator, Gmail; cofounder, FriendFeed
About the Author
Martin Reeves is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of Your Strategy Needs a Strategy and The Imagination Machine. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. Bob Goodson is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.
Details:
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