Description:
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders.
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.
This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs.
Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.
Review
—Claire Hughes Johnson, corporate officer and advisor at Stripe; author of Scaling People: Tactics for Management and Company Building
"In the world of enterprise software, trying to scale without a bulletproof go-to-market playbook is a recipe for disaster. Fortunately, Stephanie Friedman's Built to Grow demystifies the process and tells you what you need to know about hiring your early sales team, forecasting, managing a sales pipeline, and creating a sales playbook—in short developing a world-class customer-facing function. Anyone building a B2B business should read this book."
—Aaron Levie, CEO at Box
"Stephanie Friedman has written an indispensable companion for founders who must turn the first spark of sales into an organization built to endure and grow. With clarity and pragmatism, she shows how to choose the right people, follow the right processes, measure what truly matters, and unite those who build the product with those who carry its promise into the world."
—Daniel Gross, entrepreneur and investor
"A great product isn’t enough. You also have to build the machine that consistently sells it. In Built to Grow, Stephanie Friedman offers founders a specific framework on how to develop a repeatable sales motion, hire a high-performing sales and customer success team and build a revenue engine they can count on. This is where scaling actually happens."
—Ravi Gupta, partner, Sequoia Capital
"When you're building a business, the shift away from founder-led sales is inevitable, pivotal, and difficult. Stephanie Friedman's new book is exactly the kind of actionable roadmap you need to get this transition right—and to create a virtuous circle of customer success and sustainable revenue growth."
—Christina Cacioppo, co-founder and CEO, Vanta
About the Author
Details:
Visit the Stripe Press Store
Built to Grow: A Handbook for High-Performance Sales Teams
QAR29188
Quantity:
Order today to get by 7-14 business days
This item qualifies for free delivery
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
The definitive guide to a predictable revenue engine.
“Successfully scaling a company means building intentional, repeatable mechanisms that grow with your business. In Built to Grow, Stephanie Friedman has written the definitive guide to replacing start-up ambiguity with a rigorous, predictable revenue engine. If you need to build a high-performing go-to-market organization, this is the book for you.”
—Claire Hughes Johnson, corporate officer and advisor at Stripe; author of Scaling People
An indispensable companion for founders.
“Stephanie Friedman has written an indispensable companion for founders who must turn the first spark of sales into an organization built to endure and grow. With clarity and pragmatism, she shows how to choose the right people, follow the right processes, measure what truly matters, and unite those who build the product with those who carry its promise into the world.”
—Daniel Gross, entrepreneur and investor
An actionable roadmap to get transition right.
“When you're building a business, the shift away from founder-led sales is inevitable, pivotal, and difficult. Stephanie Friedman's book is exactly the kind of actionable roadmap you need to get this transition right—and to create a virtuous circle of customer success and sustainable revenue growth.”
—Christina Cacioppo, co-founder and CEO, Vanta
A bulletproof go-to-market playbook.
“In the world of enterprise software, trying to scale without a bulletproof go-to-market playbook is a recipe for disaster. Built to Grow demystifies the process and tells you what you need to know about hiring your early sales team, forecasting, managing a sales pipeline, and creating a sales playbook—in short developing a world-class customer-facing function. Anyone building a B2B business should read this book.”
—Aaron Levie, CEO at Box
More from this brand
Similar items from “Venture Capital”
Share with
Or share with link
https://www.bolo.qa/products/U195395362K
Visit the Stripe Press Store
Built to Grow: A Handbook for High-Performance Sales Teams
QAR29188
Quantity:
Order today to get by 7-14 business days
This item qualifies for free delivery
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders.
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.
This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs.
Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.
Review
—Claire Hughes Johnson, corporate officer and advisor at Stripe; author of Scaling People: Tactics for Management and Company Building
"In the world of enterprise software, trying to scale without a bulletproof go-to-market playbook is a recipe for disaster. Fortunately, Stephanie Friedman's Built to Grow demystifies the process and tells you what you need to know about hiring your early sales team, forecasting, managing a sales pipeline, and creating a sales playbook—in short developing a world-class customer-facing function. Anyone building a B2B business should read this book."
—Aaron Levie, CEO at Box
"Stephanie Friedman has written an indispensable companion for founders who must turn the first spark of sales into an organization built to endure and grow. With clarity and pragmatism, she shows how to choose the right people, follow the right processes, measure what truly matters, and unite those who build the product with those who carry its promise into the world."
—Daniel Gross, entrepreneur and investor
"A great product isn’t enough. You also have to build the machine that consistently sells it. In Built to Grow, Stephanie Friedman offers founders a specific framework on how to develop a repeatable sales motion, hire a high-performing sales and customer success team and build a revenue engine they can count on. This is where scaling actually happens."
—Ravi Gupta, partner, Sequoia Capital
"When you're building a business, the shift away from founder-led sales is inevitable, pivotal, and difficult. Stephanie Friedman's new book is exactly the kind of actionable roadmap you need to get this transition right—and to create a virtuous circle of customer success and sustainable revenue growth."
—Christina Cacioppo, co-founder and CEO, Vanta
About the Author
Details:
The definitive guide to a predictable revenue engine.
“Successfully scaling a company means building intentional, repeatable mechanisms that grow with your business. In Built to Grow, Stephanie Friedman has written the definitive guide to replacing start-up ambiguity with a rigorous, predictable revenue engine. If you need to build a high-performing go-to-market organization, this is the book for you.”
—Claire Hughes Johnson, corporate officer and advisor at Stripe; author of Scaling People
An indispensable companion for founders.
“Stephanie Friedman has written an indispensable companion for founders who must turn the first spark of sales into an organization built to endure and grow. With clarity and pragmatism, she shows how to choose the right people, follow the right processes, measure what truly matters, and unite those who build the product with those who carry its promise into the world.”
—Daniel Gross, entrepreneur and investor
An actionable roadmap to get transition right.
“When you're building a business, the shift away from founder-led sales is inevitable, pivotal, and difficult. Stephanie Friedman's book is exactly the kind of actionable roadmap you need to get this transition right—and to create a virtuous circle of customer success and sustainable revenue growth.”
—Christina Cacioppo, co-founder and CEO, Vanta
A bulletproof go-to-market playbook.
“In the world of enterprise software, trying to scale without a bulletproof go-to-market playbook is a recipe for disaster. Built to Grow demystifies the process and tells you what you need to know about hiring your early sales team, forecasting, managing a sales pipeline, and creating a sales playbook—in short developing a world-class customer-facing function. Anyone building a B2B business should read this book.”
—Aaron Levie, CEO at Box
More from this brand
Similar items from “Venture Capital”
Share with
Or share with link
https://www.bolo.qa/products/U195395362K