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The Haier Way: The Making of a Chinese Business Leader and a Global Brand

Description:

With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.


Editorial Reviews

Review

"China thinks it can become an export powerhouse; Haier leads the way." -- --The Wall Street Journal

"Haier is very successful in the U.S. market ... a leading company among the Chinese multinationals." --
--Philip Kotler, Professor of Marketing, Northwestern University

"The ambitious Haier leads an international brand push by mainland multinationals." --
-- Forbes

About the Author

Jeannie Jinsheng Yi earned her Ph.D. degree from Washington University. An author of several books in both English and Chinese, she has been working on the Wall Street since 1992 as a senior Asian business executive and consultant.

Shawn Xian Ye holds an MBA degree from the University of Baltimore. A translator, editor and educator, he has translated and edited over dozen books and taught English and business at universities and colleges in both China and the U.S.

Details:

The Haier Way: The Making of a Chinese Business Leader and a Global Brand

Product ID: U1931907013
|

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

The Haier Way: The Making of a Chinese Business Leader and a Global Brand

Product ID: U1931907013
The Haier Way: The Making of a Chinese Business Leader and a Global Brand-0
|

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.


Editorial Reviews

Review

"China thinks it can become an export powerhouse; Haier leads the way." -- --The Wall Street Journal

"Haier is very successful in the U.S. market ... a leading company among the Chinese multinationals." --
--Philip Kotler, Professor of Marketing, Northwestern University

"The ambitious Haier leads an international brand push by mainland multinationals." --
-- Forbes

About the Author

Jeannie Jinsheng Yi earned her Ph.D. degree from Washington University. An author of several books in both English and Chinese, she has been working on the Wall Street since 1992 as a senior Asian business executive and consultant.

Shawn Xian Ye holds an MBA degree from the University of Baltimore. A translator, editor and educator, he has translated and edited over dozen books and taught English and business at universities and colleges in both China and the U.S.

Details: