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Applied Minds: How Engineers Think

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Winner, IEEE-USA Award for DistinguishedLiterary Contributions Furthering Public Understanding and the Advancement ofthe Engineering Profession
Winner, American Society of Engineering Education Technological and Engineering Literacy/Philosophy of Engineering Division Meritorious Award "Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage."―NatureDubai's Burj Khalifa―the world's tallest building―looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common.Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.
Equal parts personal, practical, and profound,
Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.


Editorial Reviews

Review

Winner, IEEE-USA Award for DistinguishedLiterary Contributions Furthering Public Understanding and the Advancement ofthe Engineering Profession
Winner, American Society of Engineering Education Technological and Engineering Literacy/Philosophy of Engineering Division Meritorious Award

"An accessible and very human story of innovators."--Gemma Tarlach, Discover

"Engineers are titans of real-world problem-solving, yetare strangely invisible, notes biomedical engineer Guru Madhavan. In thisriveting study of how they think, he puts behind-the-scenes geniuses such asMargaret Hutchinson, who designed the first penicillin-production plant, centrestage."--Barbara Kiser, Nature

"This thoroughly engaging book demonstrates thatengineering thinking is truly multidisciplinary, multinational, andmulticultural. Through its diverse cast of engineers and wide-ranging examplesof their achievements,
Applied Minds leaves little doubt thatour world is a better place because of the engineers who inhabit it."--Henry Petroski, author of To Engineer Is Human and TheEssential Engineer

"Engaging...[and] insightful."--Sybil Derrible , Science

"A real pleasure to read, and lots to learn."--Tim Harford,
The Financial Times's UndercoverEconomist and presenter of BBC Radio 4's More or Less
"The heroes of Guru Madhavan's compact book about thelogical habits of engineers are not the usual suspects of the iPhone era. Withbarely a mention of Wozniak or Jobs, the author takes us back to an earliertime so that we can witness the solving of problems that have long since goneaway."--Jon Gertner , Wall StreetJournal

"Anyone trying to interest America's young people intechnical careers should read
Applied Minds.... Writing with aliveliness that reflects the energized, creative, problem-solving people hetalks about, Madhavan, a biomedical engineer, presents a completely engagingsurvey of what engineers do--and why you wish you could do it, too."--Nancy Szokan , Washington Post

"In this smart, insightful, and fascinating book, Madhavanshows how engineers turn problems into opportunities. The engineering mind-setis something we should all study and embrace. It applies to every aspect oflife."--Walter Isaacson, author of
TheInnovators and Steve Jobs

"An unabashed celebration of engineers and their 'plugand play' thinking tool kit....
Applied Minds is worth sharingwith young engineering students."--Robin Tatu, PrismMagazine, American Society of Engineering Education

"Guru Madhavan not onlydispels any hint of darkness concerning how engineers think, his delightfulbook explains how the designed world of machines and systems interacts with thesocial world in which we use the tools that engineers give us."--Alvin Roth, NobelPrize Winner

About the Author

Guru Madhavan is the Norman R. Augustine Senior Scholar and senior director of programs at the National Academy of Engineering. He is a prize–winning author of essays and books, including Wicked Problems and Applied Minds. He lives in Washington, DC.

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Applied Minds: How Engineers Think

Product ID: U039335301K
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Applied Minds: How Engineers Think

Product ID: U039335301K
Applied Minds: How Engineers Think-0
|

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Winner, IEEE-USA Award for DistinguishedLiterary Contributions Furthering Public Understanding and the Advancement ofthe Engineering Profession
Winner, American Society of Engineering Education Technological and Engineering Literacy/Philosophy of Engineering Division Meritorious Award "Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage."―NatureDubai's Burj Khalifa―the world's tallest building―looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common.Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.
Equal parts personal, practical, and profound,
Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.


Editorial Reviews

Review

Winner, IEEE-USA Award for DistinguishedLiterary Contributions Furthering Public Understanding and the Advancement ofthe Engineering Profession
Winner, American Society of Engineering Education Technological and Engineering Literacy/Philosophy of Engineering Division Meritorious Award

"An accessible and very human story of innovators."--Gemma Tarlach, Discover

"Engineers are titans of real-world problem-solving, yetare strangely invisible, notes biomedical engineer Guru Madhavan. In thisriveting study of how they think, he puts behind-the-scenes geniuses such asMargaret Hutchinson, who designed the first penicillin-production plant, centrestage."--Barbara Kiser, Nature

"This thoroughly engaging book demonstrates thatengineering thinking is truly multidisciplinary, multinational, andmulticultural. Through its diverse cast of engineers and wide-ranging examplesof their achievements,
Applied Minds leaves little doubt thatour world is a better place because of the engineers who inhabit it."--Henry Petroski, author of To Engineer Is Human and TheEssential Engineer

"Engaging...[and] insightful."--Sybil Derrible , Science

"A real pleasure to read, and lots to learn."--Tim Harford,
The Financial Times's UndercoverEconomist and presenter of BBC Radio 4's More or Less
"The heroes of Guru Madhavan's compact book about thelogical habits of engineers are not the usual suspects of the iPhone era. Withbarely a mention of Wozniak or Jobs, the author takes us back to an earliertime so that we can witness the solving of problems that have long since goneaway."--Jon Gertner , Wall StreetJournal

"Anyone trying to interest America's young people intechnical careers should read
Applied Minds.... Writing with aliveliness that reflects the energized, creative, problem-solving people hetalks about, Madhavan, a biomedical engineer, presents a completely engagingsurvey of what engineers do--and why you wish you could do it, too."--Nancy Szokan , Washington Post

"In this smart, insightful, and fascinating book, Madhavanshows how engineers turn problems into opportunities. The engineering mind-setis something we should all study and embrace. It applies to every aspect oflife."--Walter Isaacson, author of
TheInnovators and Steve Jobs

"An unabashed celebration of engineers and their 'plugand play' thinking tool kit....
Applied Minds is worth sharingwith young engineering students."--Robin Tatu, PrismMagazine, American Society of Engineering Education

"Guru Madhavan not onlydispels any hint of darkness concerning how engineers think, his delightfulbook explains how the designed world of machines and systems interacts with thesocial world in which we use the tools that engineers give us."--Alvin Roth, NobelPrize Winner

About the Author

Guru Madhavan is the Norman R. Augustine Senior Scholar and senior director of programs at the National Academy of Engineering. He is a prize–winning author of essays and books, including Wicked Problems and Applied Minds. He lives in Washington, DC.

Details: