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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Description:

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Review

"From theory and analysis to working with stakeholders and creating proposals, this book touches on the key aspects involved in doing high-quality ethnography in a business setting, with relevant anecdotes from Ladner's own personal ethnography journey. While much of the book is essentially a primer on designing, conducting and managing ethnographic projects, Ladner does not gloss over a number of other aspects that many consider important, like the rampant misconceptions of ethnography in business and how to address them, cultures of positivism versus interpretivism, managing client expectations, ethics, and what ethnography is actually meant to."

--Amy Santee, Anthropologizing

"This unusual but useful handbook by sociology Ladner (Microsoft) discusses doing ethnography in corporate and nonprofit environments. Principally aimed at practitioners, it references but does not duplicate previous handbooks of ethnographic methods, most of which are aimed at academic practice. ... Especially useful are sections on technologies available to enhance data collection, down-to-earth descriptions of analytical procedures, and how the style of reporting influences whether a client will actually use research. This work does not replace other handbooks on ethnographic fieldwork but is a fine supplement for those entering this very different kind of research area. Summing Up: Recommended."

--CHOICE Magazine

"In this admirably concise yet comprehensive book, Ladner has created a strong perspective on the praxis of private sector ethnography. She has generously shared her own tradecraft, which practitioners, experienced and novice alike, will find useful to hone their skills, across the project lifecycle. This volume marks another phase in the maturing of the field and lays down a foundation for further development, documentation and reflection on its practices."

--Simon Roberts, Stripe Partners - London

"This book will be key reading for professionals who want to apply ethnographic methodologies in a business setting, and/or enter the commercial anthropology area. I don't know any book that represents my experiences as accurately as Sam Ladner's Practical Ethnography and yet delights me with many well-told narratives that instruct both seasoned ethnographers as well as novices. If you work in this field, this book should be in your library."

--Martin Ortlieb, Google

About the Author

Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design. Prior to her current job as Principal UX Research Lead at Amazon, she worked at Microsoft in the Operating Systems Group, where she led the research on human-led design, and Microsoft Office, where she conducted ethnographic studies of workplaces. She holds a PhD in sociology and served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto.

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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

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Visit the Routledge Store

Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Product ID: K1611323908
Condition: New
Practical Ethnography: A Guide to Doing Ethnography in the Private Sector-0
Type: Paperback

QAR33988

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United Kingdom

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Qatar. Any items found to be restricted or prohibited for sale within the Qatar will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Qatar are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Review

"From theory and analysis to working with stakeholders and creating proposals, this book touches on the key aspects involved in doing high-quality ethnography in a business setting, with relevant anecdotes from Ladner's own personal ethnography journey. While much of the book is essentially a primer on designing, conducting and managing ethnographic projects, Ladner does not gloss over a number of other aspects that many consider important, like the rampant misconceptions of ethnography in business and how to address them, cultures of positivism versus interpretivism, managing client expectations, ethics, and what ethnography is actually meant to."

--Amy Santee, Anthropologizing

"This unusual but useful handbook by sociology Ladner (Microsoft) discusses doing ethnography in corporate and nonprofit environments. Principally aimed at practitioners, it references but does not duplicate previous handbooks of ethnographic methods, most of which are aimed at academic practice. ... Especially useful are sections on technologies available to enhance data collection, down-to-earth descriptions of analytical procedures, and how the style of reporting influences whether a client will actually use research. This work does not replace other handbooks on ethnographic fieldwork but is a fine supplement for those entering this very different kind of research area. Summing Up: Recommended."

--CHOICE Magazine

"In this admirably concise yet comprehensive book, Ladner has created a strong perspective on the praxis of private sector ethnography. She has generously shared her own tradecraft, which practitioners, experienced and novice alike, will find useful to hone their skills, across the project lifecycle. This volume marks another phase in the maturing of the field and lays down a foundation for further development, documentation and reflection on its practices."

--Simon Roberts, Stripe Partners - London

"This book will be key reading for professionals who want to apply ethnographic methodologies in a business setting, and/or enter the commercial anthropology area. I don't know any book that represents my experiences as accurately as Sam Ladner's Practical Ethnography and yet delights me with many well-told narratives that instruct both seasoned ethnographers as well as novices. If you work in this field, this book should be in your library."

--Martin Ortlieb, Google

About the Author

Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design. Prior to her current job as Principal UX Research Lead at Amazon, she worked at Microsoft in the Operating Systems Group, where she led the research on human-led design, and Microsoft Office, where she conducted ethnographic studies of workplaces. She holds a PhD in sociology and served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto.

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Product details by manufacturer

More from this brand

Similar items from “Methodology”

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Or share with link

https://www.bolo.qa/products/K1611323908